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Digital Sky Star

Internet Marketing and Web Design & Development Company

PPC Manager Job

Last updated on 24 Feb, 2024 by Digital Sky Star
PPC Manager Job

We have PPC Manager Job openings for a highly skilled and data-driven PPC Manager to lead our pay-per-click advertising efforts. The ideal candidate will have a strong background in managing PPC campaigns across various platforms and a proven track record of achieving measurable results. As a PPC Manager, you will be responsible for developing and executing PPC strategies to drive website traffic, generate leads, and maximize ROI.

Key Responsibilities:

  • Develop and execute comprehensive PPC strategies that align with the company’s marketing objectives.
  • Identify target audiences, conduct keyword research, and create campaign plans to reach and convert them.
  • Stay updated with PPC industry trends, best practices, and emerging platforms to adapt strategies accordingly.
  • Plan, launch, and optimize PPC campaigns across platforms such as Google Ads (AdWords), Bing Ads, and others.
  • Manage campaign budgets, adjust bids, and refine targeting to maximize ROI.
  • Monitor and analyze campaign performance, identifying areas for improvement.
  • Conduct extensive keyword research and selection to build effective PPC campaigns.
  • Create, expand, and optimize keyword lists to improve campaign relevance and performance.
  • Develop compelling ad copy that aligns with campaign objectives and speaks to the target audience.
  • Collaborate with designers to create visually appealing ad creatives.
  • Implement A/B testing strategies for ad copy, landing pages, and other campaign elements to optimize performance.
  • Analyze test results and make data-driven decisions to improve campaigns.
  • Set up and maintain conversion tracking to measure and report on campaign effectiveness.
  • Implement tracking codes and pixels for accurate attribution.
  • Generate regular reports on PPC performance, including key metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
  • Provide actionable insights and recommendations to the marketing team and senior management.
  • Manage PPC advertising budgets, allocate resources effectively, and ensure campaigns stay within budget.

Qualifications and Skills:

  • Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus).
  • Proven experience as a PPC Manager or similar role with a successful track record in managing and optimizing PPC campaigns.
  • Deep understanding of PPC platforms, including Google Ads, Bing Ads, and others.
  • Proficiency in keyword research, campaign setup, and bid management.
  • Strong analytical skills with the ability to interpret PPC metrics and derive actionable insights.
  • Excellent written and verbal communication skills.
  • Project management skills with the ability to manage multiple PPC campaigns.
  • Ability to work collaboratively in a team environment and across functions.
  • Certifications in PPC platforms (e.g., Google Ads certification) are a plus.

Benefits:

  • Competitive compensation package and performance-based bonuses.
  • Opportunities for professional growth and development.
  • Collaborative and innovative work environment.
  • Access to the latest PPC management tools and technologies.
  • Chance to make a significant impact on the company’s online advertising efforts and ROI.

Job Type:

  • Full-time / Freelance / Part-time / Contract

Experience:

  • A minimum duration of 6 months is mandatory.
  • In case of no prior experience, you have the option to apply for an internship.

Location:

  • Toronto – Canada